Hey - Golfers ⛳️

This week’s edition will discuss Topgolf’s declining revenue and this week’s Green Side Guide golf destination. Subscribe for more weekly golf news, analytics, and destinations.

Topgolf's Revenue: A Look at the Numbers 💵

Did you know the first Topgolf opened in the UK in 2000? Fast forward to today, and a single Topgolf location generates about $17 million in revenue annually. This golf entertainment product has reshaped the way people experience golf, combining fun and innovation in a unique setting.

A Boost for Callaway

In 2023, Topgolf added a whopping $1.76 billion to Callaway's brand. This impressive addition followed Callaway's acquisition of Topgolf for around $2 billion in October 2020. It seemed like a perfect match, merging a well-established golf equipment brand with a dynamic entertainment venue.

Crumbling Profits

Despite these impressive revenue figures, there's a concerning trend. Topgolf's net profit for 2023 was only $95 million, marking a 40% decline from 2022. This significant drop raises questions about the future of Topgolf and its ability to sustain its initial momentum.

What’s Going On?

What do you think is happening with Topgolf? Is there too much new competition? Are people losing interest in the concept, or are other factors at play? It's a puzzling situation for a brand that seemed unstoppable just a few years ago.

Green Side Guide Destination: Big Cedar Lodge ✈️

Looking for your next golf trip? Green Side Guide destinations introduce’s you to Big Cedar Lodge, in the beautiful Ozark Mountains of Missouri. This place is a golfer's dream come true, and here's why you should consider it for your next golf trip.

World-Class Courses

Big Cedar Lodge features five incredible golf courses designed by some of the biggest names in the sport:

• Top of the Rock: A Jack Nicklaus Signature Course, offering a challenging layout with breathtaking views. Perfect for all skill levels.

• Buffalo Ridge: Designed by Tom Fazio, this course seamlessly blends the natural beauty of the Ozarks with a world-class golfing experience.

• Ozarks National: A Coore & Crenshaw design that showcases the stunning terrain and provides a unique challenge for golfers.

• Mountain Top: A 13-hole short course designed by Gary Player, ideal for a quick round with friends.

• Payne’s Valley: Tiger Woods’ first public course design in the U.S., featuring dramatic views and a spectacular 19th hole.

Outstanding Accommodations

After a day on the course, unwind in style. Big Cedar Lodge offers a variety of accommodations, from cozy cabins to luxurious lodges, ensuring a comfortable and memorable stay.

More Than Just Golf

Big Cedar Lodge isn't just about golf. Enjoy a wide range of activities, including fishing, hiking, and relaxing at the spa. It's the perfect destination for both golfers and non-golfers.

• Learn more and book: Big Cedar Lodge

Nothing Runs Like a Deere 🦌

The winner of the 2024 John Deere Classic was Davis Thompson who shot -28. This John Deere Classic brought some very high scores with multiple rounds -20 or better. It is not often we see tournaments with these low scores.

What do you think is the cause of these unusually low scores? Golfers are improving and these lower scores are becoming the norm to win professional tournaments.

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